In a very exciting development, I am happy to announce that my bestselling Pigeon socks were mentioned in a recent Wirecutter gift guide! (I noticed an uptick in Pigeon sales and was wondering what was behind that, and finally a customer mentioned it in the note section!) It was a wonderful surprise, and it will certainly benefit pigeons (and other wild birds and small mammals in NYC) in that THIS NIGHT donates $1/online sale of Pigeon socks to the wonderful Wild Bird Fund.

I'm so happy to announce that for each pair of Pigeon socks sold online, THIS NIGHT will donate $1 to the Wild Bird Fund, a really fantastic nonprofit that is NYC's only wildlife and small mammal rehabilitation center!

This organization was co-founded by Rita McMahon in 2005 (amazingly, before then there was no wildlife rehabilitation center in NYC where the public could take injured birds) and is located at 565 Columbus Ave., north of 87th St. and open every day from 9am to 7pm. I have brought an injured bird here before, and I was so grateful for a place to go. New York City is a major flyover point for migrating birds, so the Wild Bird Fund (and its staff of 30 and many more volunteers) helps birds that we all see, no matter where we live. Each year, they rehabilitate more than 7,500 animals! If you have found a bird that needs help, you can see what to do here.

Here are some photos of the animals they have helped (all photos courtesy of the Wild Bird Fund):

This American Woodcock flew into a Starbucks window and was rehabilitated by the Wild Bird Fund.

One of this American Robin couple had an injured wing in winter, and his mate stayed with him in the snow, feeding him. A passerby rescued them from a snow bank and brought him to the Wild Bird Fund, where his wing healed, and they were both released into the wild again.

You can read more Wild Bird Fund success stories here!